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“Dragon Boat Festival, Responsible Consumption” Activity by POP MART & CFPA


China has achieved a comprehensive victory in the fight against poverty. In response to the call of rural revitalization.On the occasion of the Dragon Boat Festival in 2021, POP Mart and the China Foundation for Poverty Alleviation held the theme activity of “Dragon Boat Festival, Responsible Consumption”.Through responsible consumption, this activity aims at supporting industrial development in underdeveloped areas, helping low-income households increase their income, consolidating the results of poverty alleviation, and promoting rural revitalization!

 “Dragon Boat Festival, Responsible Consumption”Activity organized by POP MART & CFPA

Shanpin E-commerce is a philanthropy e-commerce brand established by the China Foundation for Poverty Alleviation. There are a total of 6 combinations of agricultural products for this activity, including Guangxi mango, Yunnan red rice, Pu-erh tea, Henan flour, Inner Mongolia fire chrysanthemum, and Jiangxi yellow peach, which are special agricultural products in underdevloped areas.

The product and the producer fromShanpin E-commerce

In this event, POP Mart purchased more than 200,000 yuan of products on the occasion of the Dragon Boat Festival through theplatform of China Foundation for Poverty Alleviation Shanpin E-commerce, so that employees can enjoy the original ecological high-quality agricultural products.


Activity page

The event starts on June 7 and lasts until July 31. Each employee of POP MART will receive a Dragon Boat Festival Consumption Coupon. One can choose favorite agricultural products by scanning the QR code on the back of the coupon through the exclusive code.

POP MartDragon Boat FestivalCoupon


As a corporate benchmark in the trendy play industry, POP Mart has always insisted on fulfilling corporate social responsibilities and practicing philanthropy undertakings. During the Covid-19pandemic, POP Mart actively responded and donated 10 million yuan to fight against the pandemic. This consumption activity will be another important measure for POP mart to participate in rural revitalization, and POP mart will continue to do so in the future with the mission of "creating trends and delivering beauty".