On May 28, the Ten-year Summary of Love Parcel Project and New Strategy Release conference was held in Beijing. Leaders from the Department of Social Poverty Alleviation of the State Council Leading Group Office of Poverty Alleviation and Development, China Foundation for Poverty Alleviation, China Post Group, CCTV-6, Ministry of Education's National Grant Center, etc., donors, partners, media representatives, and Mr. Wang Baoqiang, Ambassador of theProject, attended the conference.

Guests participating in the Ten-Year Witness ceremony: Wang Baoqiang, Wang Zhiqi, Liu Wenkui, Wang Dayang, Jiang shaogao, Kangning, Yu Jianfei, Tu Yicai and Wang Yan

      The Love Parcel Project was launched in the Great Hall of the People on April 26, 2009, under the guidance of State Council Leading Group Office of Poverty Alleviation and Development, with special support from China Post Group, and jointly sponsored by the China Foundation for Poverty Alleviation and CCTV-6 Channel. The project aims to improve the comprehensive development and living conditions of rural students in poor and disadvantaged areas. As of April 26, 2019, the project has received more than 700,000,000 donations, including 2,320,000 individual donations, 170,000 enterprises donations and more than 4,000,000,000 online donations. Over the past decade, more than 6 million students from more than 28,000 schools have benefited from the Love Parcel Project.

       Love Parcel Project has become one of the philanthropic projects with most funds raised from the public in the past ten years. The Love Parcel Project has been carried out for ten years, with a total of 702 million yuan donated by the society, of which 83% are donated by the public. The transparent, accessible, convenient and experiential design of the Love Parcel Project greatly promotes public participation; hence the project is welcomed by individual donors.

      Love Parcel Project has become one of the philanthropic projects with most beneficiaries in poor and disadvantaged areas. Love Parcel Project has delivered love parcels to more than 6 million students from 28,000 schools in 853 counties of 31 provinces (or municipalities directly under the Central Government, or autonomous regions) and more than 6,500 families in Yushu, Qinghai. Love parcels, including art parcels, music parcels and sports parcels, effectively solved the current problem of lacking music, sports and art supplies for pupils in poor and disadvantaged areas. They also effectively promoted the development of music, art and physical education courses in school, achieving the goal of the project.

Group photo of participants

Liu Wenkui, Vice-President and Secretary-General of China Foundation for Poverty Alleviation, presenting memorial medals for partners

Tu Yicai, Deputy Director of Ministry of Education's National Grant Center, presenting memorial medals to partner universities

Geng Qianhe speaking on behalf of individual donors

      China Institute for Philanthropy and Social Innovation of Renmin University of China and the Gongyuheli Consulting Co., Ltd. to study and release the "Value Analysis Report of Love Parcel Project". The report shows that the innovative model of Love Parcel Project has made many contributions to CFPA, the philanthropy industry and the society.

Feng Li, Executive Director and CEO of Gongyuheli Consulting Co., Ltd., releasing the Value Analysis Report of Love Parcel Project

     Yan Zhitao, Deputy Secretary-General of the China Foundation for Poverty Alleviation, announced the new strategy for the Love Parcel Project: to develop in depth in China and expand overseas. On the domestic side, the Love Parcel Project will expand from focusing on the improvement of the living conditions to comprehensive development of pupils in poor and disadvantaged areas. The project will also add courses and training for pupils besides delivering the various parcels. At the same time, the project continues to focus on the serious poverty-stricken areas and the Three Districts and Three Prefectures, and explores the mode of centralized integrated funding. Internationally, China Foundation for Poverty Alleviation began to explore the internationalization of the Love Parcel Project, which is also called Panda Pack Project, since 2015, and in 2018, more than 50,000 Packs were distributed in four countries as pilot distributions. In 2019, China Foundation for Poverty Alleviation, together with Alibaba Philanthropy, plans to deliver 200,000 Packs countries along the Belt and Road. The "Gift from the Panda Land" will be distributed to more and more students in need.

Yan Zhitao, Deputy Secretary-General of China Foundation for Poverty Alleviation, summarizing the progress of the past 10 years and announcing the new strategy