In 2018, the initiative won the 10th China Charity AwardOne Yuan Donation Initiative is a national fundraising event jointly launched by China Foundation for Poverty Alleviation and brands under Yum! China such as KFC and Pizza Hut. It encourages the general public to donate RMB one yuan to support the Nutritious Meals Program for children and kitchen equipment for schools in poor areas. The initiative offers opportunities for everyone to contribute to philanthropy. By starting with small kindness, the initiative intends to cultivate and evoke a sense of social responsibility of the public, promoting the concept of philanthropy for everyone.

From October 9th, 2008 to December 31st, 2018, the initiative carried out advocacy for 11 times, covering Yum! China restaurants nationwide. More than RMB 180 million of funds had been raised through 120 million donations. The project promote public philanthropy by setting one yuan as the threshold of donation, encouraging an easy philanthropic action in the whole society.

In 2018, the initiative lasted from August 11th to 31st, raising over RMB 17.87 million of funds and attracted more than 9 million person-times’ participation.